Fundamental analysis

Financial statements, valuation multiples, profitability, debt and how to read a quarterly report.

1. 1Financial statements made simple: sales, profit and cash flowThree documents tell a company's story: how much it sells and earns, what it owns and owes, and how much cash it really generates.10 min
2. 2Valuation multiples: P/E, P/B, EV/EBITDA and free cash flow yieldMultiples compare a company's price with what it earns, what it owns or the cash it generates. They help tell whether something looks expensive or cheap, with nuances.10 min
3. 3Profitability and debt: margins, ROE and leverageA good company doesn't just sell a lot: it keeps a good share of what it sells and doesn't depend on debt to survive. How to measure it.9 min
4. 4How to read a quarterly report (and the price reaction)Every three months public companies report results and the price can move a lot. What to look at, what "beating estimates" means and why guidance matters so much.9 min